How does Who Gives A Crap work with sustainability?
Toilet roll. We will refrain from getting into too much detail here but traditional toilet paper can actually become an insoluble pollutant, resisting wastewater treatment and adding bulk and chemicals to sewage sludge. To lighten the impact, bamboo, sugarcane and other alternative pulp sources offer more environmentally friendly options.
Our go-to brand is Who Gives A Crap, which is made from 100% bamboo and recycled toilet paper. It’s important to mention here that when they say ‘recycled toilet paper’, it’s made from 100% recycled post-consumer paper, aka recycled school and office paper that’s already in circulation. Fear not.
Though the company’s mission wasn’t initially environmentally driven, 50% of its profits are donated to help build toilets in developing countries which you can read more about here.
Without a standardised framework across the industries we research, DELAH adopts a qualitative approach to measuring the social value of a brand. We conduct thorough analysis, looking specifically for relevant certifications, to determine the social, environmental, and ethical impact of a brands range of products and/or services.
Our commitment to quality is reflected in our standards. DELAH does not endorse brands, products, or services who fail to acknowledge, understand, or address their impact. All items or services featured in the #DELAHSustainable portfolio transparently demonstrate responsibility socially, environmentally, and ethically.
While we strive to ensure the integrity of the brands we highlight, it is important to note that DELAH is not liable for any actions or misconduct by the brands we endorse. Our evaluations are based on the information available at the time of review.
Responsible luxury exists, and DELAH exists to bring those products and services to light.